This commercial is an interesting one. It shows a "traditional " family type, with the mother staying at home with the child while dad is out and about at work. “Traditional”, is used in a sense of what American families really use to be. Nowadays, chances are more likely that both parents would be out at work during the day trying to keep the family stable financially. A nanny would probably be at home taking care of the little Darth Vader, who is trying to conjure up the Force to make objects bend at his will.
It’s amazing that the Darth Vader character has withstood the test of time. This is greatly accredited to George Lucas' creation of such a memorable character. Even though, at heart he is evil, the thought that one could be able to control objects and people with his mind, makes the child in the commercial want to imitate the dark character. It has been 34 years since the Darth Vader character leaped onto the big screen and into the minds and hearts of both children and adults alike. Lucas has added to the mystique of this character with the release of the more recent three episodes of the Star Wars series, appealing more to the children who watch these movies. The child in this commercial shows an innocence about him, because he does not understand that the character and his powers are not real, but a product of that good old movie magic. The child just sees what was shown to him on the screen and tries to duplicate the feats that Darth Vader was able to perform. What’s more classic than that of a child trying to be like his favorite TV/movie character? How many times have children seen something on the big screen and then gone out to their backyards and bedrooms and tried to imitate what they saw?
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